BYRDIE: "Slow Beauty" Is the New Clean Beauty—and These 21 Brands Are Embracing It

  • 18 June, 2020
  • Alara Dural

Slow beauty is the latest trend beauty insiders are talking about. But unlike throwaway fads, this is built to last. Slow beauty, like slow fashion, is about investing in products that have been lovingly crafted using sustainable methods and intelligently sourced ingredients. Slow beauty is about using fewer, better products to lessen unnecessary consumption and waste. Dive deeper into this trend and you can see that not only are slow beauty brands trying to encourage us to be more mindful about the way we shop for beauty, but they are often ritualistic products that inspire the user to take time away from the digital world and relax—to literally slow down.

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