Our mission is to harness the power of commerce for social good.

Sana Jardin is a socially conscious, luxury fragrance house. Our vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women. Sana Jardin is built on the principles of a circular economy - our alternative business model enables the women in our supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.

We believe that if we’re innovative about the way we use commercial waste, we can recycle it for the benefit of the women at the beginning of our supply chain and help them to flourish and thrive.

The problem

The female harvesters from the rural flower-growing region in Morocco, had limited access to work - just a few times a year, during the harvest. They also didn’t have opportunities for consistent employment due to their lack of skills training. In addition, 900 tonnes of natural and organic orange blossom waste by-product is created from the region.

Our solution

Beyond Sustainability™

We aim to address these problems through our Beyond Sustainability™ model, which empowers the floral harvesters with the skills and materials they need to increase their wages through commerce, not charity. The model is based on “flower recycling” within a circular economy and illustrates that luxury business can be used to drive social change. We offer business skills training to the local women so they can develop and sell their own range of products; candles and orange blossom water - all of which came from the waste of perfume production. They receive 100% of the proceeds.

To facilitate this we partnered with Nest (a non-profit) and Les Aromes du Maroc, to establish a women’s cooperative in Morocco, where the women can produce and sell their products. 

Our aim is to give fragrance lovers the opportunity to be conscious consumers.

 

We are proud to contribute to the United Nations Sustainable Development Goals for 2030, to empower women (goal 5), promote sustainable economic growth with full, productive employment (goal 8), and ensure sustainable production practices (goal 12).